03
Lifecycle & AI
CRM, Personalisation & AI
CRM & AI is a personalisation and lifecycle system that segments players and orchestrates compliant, operator-approved messaging.
Responsibility boundary
The licensed operator is always the regulated decision-maker. This module is software tooling the operator configures and controls.
Capabilities
- +Segmentation and lifecycle journeys
- +AI-assisted personalisation
- +Campaign orchestration
- +Experimentation and analytics
Signal path
iGaming CRM platformCore Platform data
CRM, Personalisation & AI
module 03 · Roamora
Operator channels
Signal path: Core Platform data send data to the CRM, Personalisation & AI module, which returns processed output to Operator channels. The licensed operator retains all regulatory decisions.
API reference · docs.roamora.io (Phase 2)
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